Tangerang (July 2023) – VIVERE Group participated in IndoBuildTech—the largest building materials exhibition—held at the Indonesia Convention Exhibition (ICE BSD) in Tangerang on Thursday, July 6, 2023, showcasing a unique concept.

Under the theme “The Story of Our Home,” VIVERE Group brought together five of its flagship brands: CARTA, Arborite, Wilsonart, Collection by VIVERE, and IDEMU. These five brands aimed to provide an unforgettable experience for consumers looking to furnish their dream homes or spaces. This theme aligns with VIVERE Group’s vision of bringing the VIVERE brand into every home in Indonesia. Designer Handy Hardian translated this concept into a booth design that illustrates the journey and experience of life at home with VIVERE Group.

As VIVERE Group’s laminate products, Carta, Arborite, and Wilsonart also played a role in conveying this vision to consumers. The three brands complement each other in providing comprehensive laminate solutions: Carta offers affordable High-Pressure Laminate (HPL) with attractive designs alongside vinyl flooring (newly introduced to the market this month); Arborite serves as the go-to HPL for office projects; and Wilsonart specializes in performance and custom laminates.

Visitors could see Carta, Arborite, and Wilsonart products applied throughout the VIVERE Group booth, allowing them to visualize how these brands enhance spaces—whether through flooring, wall cladding, or furniture. Additionally, each brand enlivened IndoBuildTech 2023 with engaging events, such as a talk show on “Green & Healthy Materials for Home Interiors” featuring representatives from Arborite and Wilsonart, an HPL & Flooring Moodboard Workshop, and the “Melangkah Bersama Carta” (Stepping Forward with Carta) community gathering.