Event 11 July 2023
Tangerang (July 2023) – VIVERE Group is present at IndoBuildTech's largest materials exhibition held at the Indonesia Convention Exhibition (ICE BSD) Tangerang, on Thursday, 6 July 2023 with a different concept.
Carrying the theme "The Story of Our Home," VIVERE Group collaborated on five of its flagship brands: CARTA, Arborite, Wilsonart, Collection by VIVERE, and IDEMU. These five brands are here to provide an unforgettable experience for consumers in filling their dream home or space. This theme is in line with VIVERE Group's vision, which is to present VIVERE in every home in Indonesia. Handy Hardian as the designer, translated this concept into a booth design that describes his journey and experience at home with the VIVERE Group.
As a lamination product from the VIVERE Group, Carta, Arborite and Wilsonart also take part in conveying this vision to their users. The three of them complement each other in providing laminate solutions: Carta presents affordable HPL (High Pressure Laminate) with attractive design options and vinyl flooring which has just been introduced to the market this month, Arborite which is the mainstay HPL in office projects, and Wilsonart which specializes in in performance laminates and custom laminates.
The application of Carta, Arborite, and Wilsonart can be seen at the VIVERE Group booth, so consumers can visualize how the three brands fill the room, be it in the form of floors, walls, or furniture. On this occasion, each product enlivened IndoBuildTech 2023 through interesting events, such as: Green & Healthy Material for Home Interior Talkshow with Principal Arborite and Wilsonart, HPL & Flooring Moodboard Making, and "Step with Carta" Community Gathering.